JOYA for you - Creator of Little Su

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JOYA™ 4U Ltd. is an enterprise of two women entrepreneurs, creating high-end, unique, innovative adult novelties, with outstanding designs and meticulous branding, designed to bring you pleasure.

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Little Su™

A Sex Toy Story...

Su Xiaoxiao, also known as “Little Su” was a famous courtesan and poet from the city of Qiantang during the Southern Qi dynesty.

Well known both for her intellect and great beauty, Little Su pursued the values of love, beauty and humanity.
Little Su’s life and poetry provided much inspiration for writers and artists. She was regarded as a romantic heroine.

JOYA 4U was also inspired and created a unique and innovative range of dildos and vibrators named Little Su™.

Little Su™ was created by women, for women resulting in a unique range where style, technology, ergonomics and psychology smoothly blend together - with a wink to fashion.

Little Su’s packaging mirrors JOYA’s philosophy about intimacy – it lies inside its book-shaped box that opens and reveals its inner surprise content and like any book, its place would be on the bedside table.